Whether you are still working on creating your Shopify website or have already launched, one of the tasks you will need to do is to set up Google Analytics.
Google Analytics is a free tool that I think every website should take advantage of. With Google Analytics, you are able to view reports to see how your website is performing. Using the analytic tools, you will be able to measure website traffic, conversions, ad performance, and understand how people use your website – and a whole lot more.
For more information on using Google Analytics, make sure to see the other articles here in the Analytics category.
Setting Up Google Analytics
To add Google Analytics to your Shopify website, follow the steps Setting Up Google Analytics. The article in this link will walk you through the steps to get Google Analytics tracking code added to your website. A must-read for all website owners.
