Once your website is up and running, you’ll want to keep providing fresh, new content. Search engines love new content (and your website will rank higher in search)!
While it might not be practical to take the time to add new products to your website on a daily basis, you can use the *Future Publishing* feature on Shopify to space out your product launches.
To Schedule a Publish Date:
- From your Product Listing Page, click on the Calendar icon in the Sales Channel area, next to Online Store
- Choose a date and time in the Publish Product On text boxes
- Save your product listing
Need more help? Here is a link to this Help article – Future Publishing
- Spend one day a week photographing and adding new products to your website. But instead of adding them all at the same time, space them out. Schedule your products to post to your website on each day of the week. For example, let’s say Saturday’s are the day you have available for photographing and listing. Do this for 7 products, then post one product on Saturday and schedule the rest of them to post on the other days of the week.
- If you don’t publish new products on your website very often, you can still keep your website fresh to improve your SEO. This is the perfect time to go into your product listings and improve your product descriptions! Any change you make to the text is considered “fresh” and search engines will index your website more often, resulting in better ranking in searches.
- If you have a Blog within your Shopify store (not an external blog, but the blog that is part of your store), you can post new articles there to keep your website fresh. This also helps improve your search ranking.