Is your online shop participating in “Small Business Saturday” on November 25, 2017?
Small Business Saturday is a day to celebrate and support small businesses and what they do for their communities. Please join us in supporting your local small business and online small business by shopping at a small business on November 25th!
Free Marketing Material
Make sure to request your customized free marketing material for Small Business Saturday from American Express at Small Business Saturday Marketing Material. Just go to this link and enter your store name and in less than 2-minutes, American Express will create the material for you – it’s quick and easy!
Here is a sample of the things you will receive (these are the images I created for my own shop):
And here are samples of the material you can use with your website (again, things I created for my own shop):
Promote #ShopSmall
Here are some tips on how you can help promote Shop Small Saturday:
- Learn how you can promote #ShopSmall on November 25th with this article at Bring Your Online Business to Life: Pop-Up on Small Business Saturday.
- Another article you might find helpful is How Social Media Can Help Shape Small Business Saturday Success.
- Make sure to tag your social media posts with #ShopSmall and #ShopSmallSaturday. When you use these hashtags, people who follow you on social media can click on them to find other small businesses – it’s a great way to promote fellow small business owners.
When is the best time to start promoting this event?
Good question, Vicky. I think promoting #ShopSmallSaturday anywhere between 4-10 days before the 25th is a good idea. There are a lot of ways to promote this event, and I plan on starting a countdown to the 25th starting on the 15th. That will give me 10-days to remind people to #ShopSmall!
Will you be doing any special promotions to encourage people to #ShopSmall?