When working on plans to help grow your ecommerce business, viewing the analytic data about your website is one way you can improve. If you are new to website analytics, or don’t completely understand how to use the data, this article will help!
Click Don’t Fear Analytics (I’ll Make It Simple for You) by Grigoriy Kogan to learn two key insights for using analytics tools successfully. The information in this article will show you how to leverage the data from site visitors to increase sales and revenue.
An excerpt from this article:
The Keys to Effectively Using Analytics
Here are my two key ideas for effectively leveraging analytics tools to get actionable insights that lead to more revenue, instead of being a passive data dump.
- Your site is a funnel, not a hierarchy. Think of your entire site as a funnel, not as an org chart. As a funnel, your site receives visitors from one end, and churns out some percentage of them as customers from the other end.
- To get good answers, start with good questions. The analytics are only actionable if you know what you’re looking for, and that means starting with a question. The better the questions, the more valuable the answers. As written by Douglas Adams, “once you do know what the question actually is, you’ll know what the answer means.”
Let’s look at each in further detail, and how they can be applied in the real world.