What’s the buzz, you ask?
Shopify has added BuzzFeed as an available channel for your store! Now you can showcase your products with the BuzzFeed editors.
Want to learn more?
Click Introducing the BuzzFeed Channel for Shopify for more information on how you can get started today!
To learn how the new BuzzFeed channel works, click Behind the Scenes of the Buzzfeed Channel: An Interview with Ben Kaufman
- The Buzzfeed channel is best for stores that sell products in quantity. For example, if you sell a product like a unique iPhone case and you continually stock that product, Buzzfeed might be a good channel for you to use. However, if you sell one-of-a-kind items (like I do), Buzzfeed is probably not a good fit for you.
- The Buzzfeed authors are writing about products they can create a “buzz” about. The readers of those articles will click on the items mentioned and hopefully the stores mentioned will sell lots of that one product. But if you only have a quantity of one of something, obviously only one person would be able to buy that item, so it would be harder for the Buzzfeed authors to promote that item.
- The Buzzfeed authors are making a commission on the items they write about, so it only makes sense that they would choose products that are available in quantity.
What do you think about this integration? How will you take advantage of this?