(originally posted on 5/3/18 on Slack)

FACEBOOK ANALYTICS APP

In the F8 Facebook Conference of May 1-2, they announced a new Facebook Analytics App that you can use on your phone to monitor your Facebook Analytics.

You can download the app from these links:
For iOS: https://itunes.apple.com/us/app/facebook-analytics/id1266461465?mt=8
For Android: https://play.google.com/store/apps/details?hl=en&id=com.facebook.analytics

Facebook says “stay on top of your growth, engagement, and conversion efforts on the go. Easily view key metrics and reports, check automated insights, and receive notifications when changes occur.”

The app complements Facebook’s Pages Manager and Ad Manger. But rather than just those surfaces, the Analytics app helps businesses track their apps, websites, bots and event source groups.

The Facebook Analytics app lets users create custom mobile views of their most important metrics like revenue, retention, demographics and active users. It ties into Facebook’s web Analytics suite to let you view funnels, cohorts and segments you’ve created there. Some businesses will also see automated insights, such as that you’ve experienced a period of higher sales, or that a certain demographic spends more time or money in your app.

Here is an article where you can read a little more about this - https://marketingland.com/facebook-unveils-new-analytics-features-including-a-tool-to-track-the-omnichannel-journey-239403