(originally posted on 10/5/18 in Slack)
SHOPIFY UPDATE - MARKETING
Shopify has added a new Marketing menu to your Dashboard. Check it out!
From Shopify:
When you’re running an online store, how do you get “foot traffic”?
How do people find out about your store? How do they discover your products? Retail businesses have always relied on their storefront—and the rent they pay—to get in front of interested customers.
For ecommerce businesses, paying for ads is the new rent.
Paid ads offer you exposure similar to a storefront, but with the added benefit of being able to pick and choose exactly who sees them. But running paid ads is getting more complex every day. From pixels to keywords, there’s always something new to learn, and it’s tough to keep up as a small business.
That’s why we’re launching Marketing in Shopify: A new place to help you create, launch, and measure campaigns. We’ve streamlined the process to make running a successful ad campaign easier than ever, and you can start a Google Smart Shopping campaign and Facebook ads in Shopify today.
"If it isn't working the way you're doing it, do it a different way."