Google Playbook Shows How to Improve Ecommerce Sales
Google recently published a 108 page eBook filled with proven advice for increasing sales. The insights are based on scientific A/B testing and includes citations to a wide range of research and articles. The information in this free book is a virtual gold mine.
I HIGHLY recommend you read through this book!
Link - Google Ecommerce Strategy Playbook
Here's the Google Playbook At-a-Glance. It includes all the topics covered in this eBook and is a good overall reference of things you should be aware of to improve your ecommerce website.
"If it isn't working the way you're doing it, do it a different way."