19 digital marketing trends for 2019 and beyond

With more than half the world’s population online, your ability to connect with consumers is largely determined by the strength of your digital marketing. These trends will help you optimize your strategy, seize new opportunities for growth and reach out to your target audience more effectively.

2018 has been a watershed year for digital transformation. There are now more than 4 billion internet users worldwide, each spending an average of 6 hours online every day. And the explosive growth of the digital world doesn’t stop there. Today, over 5 billion people own mobile phones – and more than half of those devices are smartphones. Close to 3 billion mobile users are active on social media.

There is no doubt that consumers are increasingly living their lives online. They log over 3.5 billion Google searches a day and consume more than a billion hours of YouTube content each day. What’s more, they generated $1.474 trillion in sales revenue in 2017 – up 16 percent from the year before. The implications are clear: if you want to connect with consumers in a meaningful way and build valuable, long-term relationships, you will have to meet them online.

Link to article - https://www.accenture-insights.nl/en-us/articles/digital-marketing-trends