GOOGLE ANALYTICS USER EXPLORER

Have you ever looked at the User Explorer metric in Google Analytics? It's a little creepy.

This tool shows you details about individual users, such as when they first visited the site and how they were reached, with detail about their activity.

While it might not be the most useful metric of Google Analytics, it is interesting to check occasionally, and you might discover ways your visitors interact with your website more.

To view User Explorer:

1. Go to your Google Analytics Account and choose your website
2. Click Audience in the left menu
3. Click User Explorer
4. Click one of the links and then keep clicking to "drill down" as far as you can to see all the data

Here is a link to the Help Page for more information on what you can do with this data - https://support.google.com/analytics/answer/6339208?hl=en

(originally shared on 2/16/18)