Would you like to increase traffic to your website? Of course you would!!! There are lots of marketing strategies and campaigns you can use to increase traffic, but where do you start? I recommend you start by using your Google Analytics Acquisition reports! One of the unconventional ways to increase […]
Category: Analytics
Setting up your website is one thing, analyzing the effectiveness of it is another. This category includes articles, tips, and tricks to help you get the most out of your website analytics.
Don’t Miss Out on the Google Analytics Monthly Snapshot Report
Google has released a new report (still in beta testing) that you will want to take advantage of. It’s the Google Analytics Monthly Snapshot Report. I just received my first Google Analytics Monthly Snapshot Report, and I really like it! The report shows last months performance on your website versus […]
Google Analytics For Ecommerce: A Beginners Guide
Another great resource for using and understanding Google Analytics is this article by Shopify – Google Analytics for Ecommerce: A Beginners Guide. This article shows you exactly how to set up Google Analytics for your store, the basic reports you should be checking, and a few other goodies to help […]
Don’t Fear Analytics – Insights for Using Analytics Successfully
When working on plans to help grow your ecommerce business, viewing the analytic data about your website is one way you can improve. If you are new to website analytics, or don’t completely understand how to use the data, this article will help! Click Don’t Fear Analytics (I’ll Make It Simple […]
Using Real-Time View in Google Analytics
When your website is up and running, would you like to be able to see how visitors are moving around your website at any given moment? You can! With the Real-Time stats in Google Analytics! Real-Time allows you to monitor visitor activity as it happens on your website. The report is […]
5 Google Analytics Segments (And How to Use Them to Increase Revenue)
Once you have your website up and running, using Google Analytics is a great way to track the success of your website. Not only does it give you insight as to your traffic, how people are finding your website, and top search terms used to find your website – it […]
A Beginner’s Guide to Google Search Console
Here’s another must-read guide – A Beginner’s Guide to Google Search Console by The MOZ Blog. Once you get your website up and running, and once you get Google Analytics set up for your website, you will also want to set up Google Search Console. I have been using Google […]
The Absolute Beginner’s Guide to Google Analytics
The Absolute Beginner’s Guide to Google Analytics by The MOZ Blog is really a must-read! This is one of the best resources I have found that breaks down Google Analytics in a way that is easy to understand. It’s filled with information that you can put to use right away […]
Ecommerce Analytics for Absolute Beginners
Whether you have your website up and running, or you are still working on it before launching, it’s important to understand how to use website analytics to help you grow and improve your business. Shopify has written a guide called Ecommerce Analytics for Absolute Beginners . Click the link (or image below) […]
Setting Up Google Analytics For Your Shopify Store
Whether you are still working on creating your Shopify website or have already launched, one of the tasks you will need to do is to set up Google Analytics. Google Analytics is a free tool that I think every website should take advantage of. With Google Analytics, you are able […]