Here is a quick and easy article on how to capture viewers to your website within the first 15 seconds – Is Your Website Prepared For The 15 Second Challenge?
An excerpt:
“55% of visitors spend less than 15 seconds on a website. During this time, consumers are making a variety of decisions including whether to continue browsing, or head over to peruse the websites of the competition. This means you have less than 15 seconds to not only capture the user’s attention, but also to keep them engaged.”
- Use the free tool Hot Jar (see the Free Tools category for a link) to see how long your visitors are staying on your website, and what they click on while there. It can be a very eye-opening insight to help you improve your website.
- As the article mentions, your photos are one of the first things that will grab someone’s attention. Make sure they are optimized! There’s another free tool “Background Burner” that might help you improve your photos.